Vlissingen, Holland –September 2010 – EMBED-PlaysafeTM, a leading provider of machine and facility management systems and payment technologies for Leisure, Entertainment and Gaming, announces the successful installation of its cashless card system at the Carrousel Family Entertainment Center located in the sea side town of Vlissingen, Holland.
Embed-PlaysafeTM systems are now used extensively throughout the facility to manage cashless operation of over 150 games, control the prize redemption counter and provide point of sale solutions for Food & Beverage and Debit Card sales points. The systems are also used to create and implement special customer price and package promotions and run in-house customer loyalty and incentive programs.
"Embed is one of the most important tools we now use to make our entertainment offer to customers that visit our Carrousel FEC,” noted Marcel Loontjens, Principal of Loontjens Automaten and owner of the Carrousel facility. “Our system allows us to upsell higher value packages to customers and makes the whole process of running promotions and the business in general much more efficient. Using the Embed system helps us closely measure the performance of all of our key profit centers. For our customers - using the card with the brightly lit Color-Glo HD swipers is like an added attraction to play."
The installation of the Embed-PlaysafeTM systems was carried out over the course of a week with no loss in normal business trading during the change over. Pieter Petrignani, Marketing Manager for Loontjens Automaten commented that “The team from Embed were very professional during the install and we now have an excellent support relationship via Embed’s network of international offices.” The installation is highlighted by Embed’s newest Color-Glo HD Swipers, which feature a full-color display, enhanced Color-Glo style effects, and full wireless-at-the-game network connectivity. The branded “Carrousel-Card” can be purchased and reloaded at any number of Point of Sale Stations and Kiosks throughout the location.
With the enormous growth in demand for cashless systems being experienced by Embed-PlaysafeTM, the company is now seeking the services of a senior sales director to drive sales and marketing activities for the company across Europe, the Middle East and Asia Pacific markets. Interested parties can contact Adam Steinberg at adams@embedcard.com.
With offices in the UK, USA, UAE, and Australia, Embed-PlaysafeTM offers a total operating solution for any entertainment facility. Embed-PlaysafeTM systems allow for machine monitoring, admissions control, player tracking & loyalty, cashless operation of games and attractions, retail, food and beverage sales, full prize redemption management, and integrated event scheduling. For additional information on Embed-PlaysafeTM , please visit the web sites at www.embedcard.com and www.embedplaysafe.com
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