Embed Middle East in Growth Mode 

Dubai, UAE - June 2011 - EMBED, a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry, is pleased to announce some important changes in its Middle East office due to the rapid growth of its business in the region.

Firstly, as of 1 June the Embed Middle East office has relocated from Sharjah to the Indigo Icon Building in Jumeirah Lake Towers, Dubai. The new office is more centrally located within the Emirate of Dubai and offers a larger floor area to house the growing Embed Middle East team.

Embed and Playsafe enter deal to expand in UK and EuropeTo further drive Embed's growth in the region, the company recently appointed Mr Pravin Bhagwat as its Regional Sales Head. Pravin has spent the last 15 years in sales and project management roles within the Middle East and brings a wealth of experience. Pravin can be contacted at the new Embed Dubai office or on e-mail pravin@embedcard.com.

 To better support Embed's growing list of Middle East clients including the Magic Planet and Fun City chains, Embed has also added new Dubai based technical support staff and now boasts a team of 7 full time staff in its Dubai office. Embed has recently implemented a state-of-the-art internet based global support management system which allows for seamless integration of support services from its four international offices. This ensures that clients in the Middle East region get service and support unmatched by any competitor. Full contact details for the new office are :

Embed Middle East
# 1504, Indigo Icon
PO Box 37307
Jumeirah Lakes Towers  Dubai
United Arab Emirates
Tel: +971-4-435 6331 

About Embed:

With offices in the USA, UAE, UK, and Australia, Embed Systems are a total operating solution for any entertainment facility. Embed Systems allow for admissions control, machine monitoring, cashless operation of games and attractions, retail, food and beverage sales, loyalty systems, full prize redemption management, and integrated event scheduling. For additional information on Embed, please visit the web site at www.embedcard.com.